Last week I had a great meetup with the intreging Suzanne Merritt. Before she started her own business Suzanne was Senior Creatologist (great title) and Founder of the Creativity Laboratory at Polaroid Corporation, which was also located in Boston. She designed innovation programs which generated ideas valued at 60 million dollars. And now… she is in the search of Beauty and learns executives how to draw and take pictures. What is going on with her?
Bono’s hats and Art
“As founder of the Lab, I was certified in nine excellent innovation methodologies ranging from de Bono’s Six Thinking Hats to Creative Problem Solving. But something was lacking from these methodologies… Through the arts, we had discovered how to tap into an authentic source of creative energy in individuals and teams by connecting them to their work in more meaningful ways. The quality of ideas generated by the participants improved, and their behavior shifted.”
(Journal of Business Strategy Fall 2010 Vol.31 No.4, What Does Beauty Have to Do with Business?)
There are millions of ways to get to a new idea, and every human being has the capability to be creative. So what separates the ‘post-its professionals’ from the ones which bring something special? The main challenge is to recognize and appreciate new insights when they present themselves to you, or it will remain just post-its. For example: Some people see just a tree, while others recognize the solution for their business challenge. Another example is the question that many managers have “How can I choose between really new proposals of a business nobody knows yet? How do I know which one to pick that will become succesfull?”. Some call this ability a gift which makes it too special and mystical. It is something you can practice by doing daily exercises, going to places that give you new impulses, and keeping a creativity log, etc.. Suzanne uses the process that is useful as an outline.
– Collect: see what is there
– Connect: interpret
– Create: determines appropriate action
As an experiment I went with her (and a meetup group) to the Charles River in Boston to take pictures of the sunset. The goal was to investigate the difference between taking a snapshot and letting a picture come to you. We used the same process of really being in the moment and seeing what was there (collect), noticing what is appealing to you (connect) and taking the best picture of that moment / story (create). What I noticed, as the ultimate amateur, is that I had to find the game in this exercise, in stead of just following the instructions. At that moment I forgot for a moment about time (flow) and was aware of what had to be photographed. I enjoyed the results, and was also aware that I had to practice much more… Suzanne helped us to see the beauty that is all around us, and to go a step further then just another picture of sunset.
Patterns of Beauty
Luckely we don’t have to invent the wheel for ourselves about beauty. At the Polaroid Creative Lab Suzanne investigated how you can find the elements which have this A factor. She identified eight patterns of beauty: vitality, luminosity, unity in variety, complexity, utility, simplicity, synchronicity, and sublimity. I won’t explain them in this blog, so have a look at this short video and read her beautiful iBook.
I think it’s applicable for any creative process, but that one of the difficulties is to give yourself enough time to really collect and connect. Even with my background in Improvisation, which is most of the time played at high speed, you have to ground before you can add something that is worthwhile. This is not so easy, so be average and give yourself time to enjoy!