In our latest blog The rise of Urban Playing we were discussing the possibility to take activities outside that normally would be inside. What would the impact be to the activity (and business model) by just transforming the surroundings. At the end Jan Raes posted the question “Rutger, as for your cherised hobby, do you actually need a theater to play improvisation?”. The answer is of course ‘no’.
The greatest thing about improvisation theater is that you play it with (in stead of only for) your audience. You can play wherever and whenever you want, just like a lot of people are great actors when they visit their family-in-law. But if we really look at improvisation as an activity that is normally performed in a theater, then a good example of playing outside the (theater) box is the famous Improv Everywhere from New York. There slogan is ‘we cause scenes’. My favorite example is their ‘Best Game Ever‘.
Cast or Audience?
What I really like about this video is that is the distinction between cast and audience has completely disappeared. The little baseball players, the cast of Improv Everywhere, the ‘normal’ audience, …, everybody is acting and enjoying themselves at the same time. The focus for all is to perform as good as they can, and to give their audience / target group the best time ever. They all depend on each other to make it the Best Game Ever. This would never have been possible in this way if they didn’t get rid of the idea that you have to play in a theater and asking people to pay for your performance.
The new question to the blog visitors: Do you have an example in which you have paid your customer / audience?