in reply to Rutger’s question: have you got an example of audiences being paid. I had the pleasure of having Richard Mackenzie as one of my professors. In his course I wrote a paper on the economic effects of payola e.g. Paying audiences and dj’s to be positive about your music. A nice thought experiment for me back then.
One could even say that subsidies are a form of paying audiences to listen. Government payola. The audience is rewarded for it’s attention by attending a cultural production that is more expensive than the whole of the tickets sold. Or am I being absurdly strict?