In my latest post I wrote about Mindvalley and the way they´re organising their company. Typical for Mindvalley is to think in non-linear business strategies in stead of the regular business models based on a linear perception of achieving goals. Basicly, what they did is to create a playground in which you as an employee can turn your dreams into reality. The Karmic Kickback they´re creating turns out to be far creater than any linear business strategy (see latest post – happiness is the new productivity).
The way mindvalley organises their company and treat their talent is innovative on it’s self. However the products they develop (as a result of how they facilitated their talent) are very cool aswell. For example www.mindvalleyinsights.com, which was launched march this year (2012). It’s a website based on the problem a lot of entrepreneurs face: a really cool idea is easely copied or stolen. For mindvalley, a lot of their ideas were being copied by their competitors. In stead of wasting time and energy on preventing or conquering, they established this website to share all the information and ideas competitors are after. This means every template, every meeting, every spreadsheet about how they run their business will be shared online. By this, MindValley will be one of the first companies to be completely devoted to sharing everything about their business in an open source model.
Their now helping their competitors to become better. It would be great to learn how this will effect Mindvalley. My assumption is that they found a briljant way to transform a problem into a powerful tool to market themselves even more as a leading player in the personal growth business and beyond. I think one of Mindvalley’s employee must be an aikido expert ;).