Five Ways to Ruin Your Innovation Process (for Blue People)

Columbia Business School professor Rita McGrath studies innovation, corporate venturing, and entrepreneurship. Most companies sabotage their own innovation processes without meaning to. She noticed five tell-tale signs of this syndrome. I think she describes it in a way that ‘Blue People’ (Jung based, bureaucratic in nature) like. So how do you manage innovation and keep control over your business?

1. Innovation is episodic.
2. Resources are held hostage by incumbent businesses.
3. You’re trying to fit innovation into the structure that you have.
4. Too little diversity of thought; too much isolation from customers’ experience.
5. Treating assumptions like knowledge.

(Read it all on: Five Ways to Ruin Your Innovation Process)


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